Serruya Private Equity (SPE) is a family managed venture group that oversees the investment activities of the Serruya family. The Serruya brothers made their name by building a frozen yogurt empire including the world leading chain, Yogen Früz.

Pioneering the frozen yogurt concept in 1986, in 1995 brothers Aaron, Michael and Simon were named Operators of the Year by Foodservice and Hospitality Magazine and in 1999 Yogen Fruz was rated the number one Franchise in the World by Entrepreneur Magazine.

The Serruya brothers also built Consumer Packaged Goods (CPG) conglomerate Coolbrands International, which became the third largest frozen dessert CPG manufacturer in North America after Unilever and Nestle. Coolbrands owned or held exclusive long-term licenses for a variety of brands, including Eskimo Pie™, Chipwich™, Weight Watchers™, Godiva™, Tropicana™, Betty Crocker™, Trix™, Yoo hoo™, Welch’s™ and others. CoolBrands at one time was the second largest DSD system in the United States.

Source: Serruya Private Equity


Investing and lending is at the heart of Serruya Private Equity. Widely regarded as experts in retail, franchising and licensing, SPE plays an important strategic role in the growth of its investee companies. An established global network of relationships provides SPE with a competitive advantage to leverage positive change and expand opportunity for growth.

SPE’s investing and lending activity is broad based and includes outright acquisitions, equity investing and lending. SPE creates investment instruments that cater to new investee opportunities which commonly include a combination of debt and equity elements.

See the SPE Portfolio for current and select historical transactions.

The principals of SPE have extensive and ongoing experience as operators in retail, franchising, licensing, wholesale, manufacturing and real estate, as well as professional venture capitalism. Over its history, SPE has successfully employed a broad range of strategies that led to substantial revenue growth, profit enhancement, globalization and market consolidation.

SPE principals have commonly acted on the Board of Directors of both private and public companies, often as Board Chairs working alongside other reputable leaders in venture capital and retail.

Source: Serruya Private Equity

Industry Focus


Year Founded


Contact Info

210 Shields Court Markham, Ontario L3R 8V2 Canada

Key Personnel

Gurion De Zwirek, M&A, Investment Management, Private Equity

Visit Mink Learning For Free Resources

Learn More